12 days out, another narrative problem for McCain
With a couple of months left to go in the campaign, I wrote that the only reason the election was even close was that the media had a vested interest in keeping us focused on the horse race. Clearly, that’s gone out the window. The Obama lead just seems to be expanding, and the only remaining question seems to be the size of the mandate Obama and the Democrats will be left with. One of the reasons for this shift is that the media has stumbled upon another, just as interesting narrative: the collapse of the McCain campaign.
In a fantastic article to be published in this weekend’s Time Magazine, Robert Draper is already analyzing the McCain campaign’s failures. Negative coverage of McCain’s campaign has soared, according to a new study. And Politico is reporting on Republicans’ frustration with the pathetic McCain campaign.
For McCain, the growing amount of media about his campaign’s failure could cement that failure. There are still some polls out there that show this could be a tight race, but McCain risks being buried under a snowballing news story that is driven by its own momentum. With the election almost over, Americans are tuned into news programs regardless of the status of the horse race, and the campaign is offering up totally new narratives:
- How the McCain campaign fell apart
- Is Sarah Palin to blame?
- Barack Obama poised to make history
- …and so on.
If this narrative catches on — which it certainly could, particularly because McCain makes such a great tragic figure for the story — the landslide could grow exponentially worse. But the Republicans, whose collapse is picking up speed by the day, seem unable or unwilling to stop it. McCain staffers are defecting in droves to complain about the campaign. Disaffected Republicans are distancing themselves from the campaign. In fact the National Republical Senatorial Committee is even running an ad in North Carolina predicting an Obama victory.
McCain needs to dig into his bag of tricks and change the narrative of this campaign yet again, or he’ll see Obama surpass 375 electoral votes.
Table of contents for The Incredible Shrinking GOP
- Watch the Republican party go crazy
- The Shrinking GOP: Nevada edition
- The Shrinking GOP: Ron Paul edition
- The Shrinking GOP: Iowa edition
- Shrinking GOP: Is the GOP becoming a regional party?
- What the Democrats need to do to shrink the GOP
- The Shrinking GOP: Will Mark Olson’s endorsement fracture the MNGOP?
- Obama already taking steps to build Democratic party, shrink GOP
- David Brooks on the problems with the conservative class war
- Kersten: Those uppity gays should be happy with domestic partnerships
- 12 days out, another narrative problem for McCain
- The MN GOP continues to kick moderates out of their caucus
- The Democrats have a mandate: Time to build the brand
- Tom Emmer hopes to pull MNGOP even further to the right




